1. Focusing on foods that contribute to a long and healthy lifestyle (instead of following diets which offer short term success).
2. Using ingredients that are easy to find and accessible to most people.
3. Choosing good quality foods that are also inexpensive.
4. Picking the most natural and minimally processed foods to create meals.
5. Using whole foods when possible or those that contain minimal ingredients if packaged.
6. Cooking by building layers of flavor and making healthy foods that taste good.
7. Sharing recipes with others that are not difficult to prepare so that anyone with basic cooking knowledge can prepare them.
8. Sharing knowledge that is from creditable sources that is up to date and easy to understand.